Five Essays by Hal Foster on Painting


Hal Foster

When Alfred H. Barr Jr launched the Museum of Modern Art in New York in 1929, it was a paradoxical enterprise: a museum for an avant-garde art that was very much a work in progress. Nevertheless, for his landmark show Cubism and Abstract Art in 1936, Barr drew up a flow chart that funnelled the various streams of modernist practice to date into two great rivers that he named ‘geometrical abstract art’ and ‘non-geometrical abstract art’. In effect the diagram was a confident projection of a history that the museum would move, strategically, to display and to define. If modernist art was first made in Europe, it was first narrated in the US, and abstraction was its Geist.

Flash forward 77 years. For Inventing Abstraction, 1910-25 (until 15 April), the curator Leah Dickerman offers a different diagram: not a diachronic chart of tributary movements but a synchronic network of charismatic ‘connectors’, such as Vasily Kandinsky, F.T. Marinetti, Guillaume Apollinaire, Francis Picabia, Tristan Tzara, Theo van Doesburg and Alfred Stieglitz, all of whom were polemicists (critics, editors, exhibition-makers) as much as they were artists. Like the diagram, the exhibition looks back to the period when abstraction emerged, not forward to its eventual triumph; rather than project a telos to come, it historicises a moment a century ago. In doing so, the show suggests, perhaps involuntarily, a closure to this practice. Is abstraction ‘a thing of the past’, a form of art that, however world-historical once, is well behind us now?

Liubov Popova, ‘Painterly Architectonic’ (1917).

Liubov Popova, ‘Painterly Architectonic’ (1917).

Inventing Abstraction opens with a complicated Cubist figure by Picasso. It is a conventional enough beginning (recall the title of the Barr show), yet there is no way around it, nor should there be: even if Picasso never went abstract (neither did Matisse, for that matter), Cubism was the fountainhead of abstraction, and key protagonists like Piet Mondrian and Kazimir Malevich felt they had to work through it. Dickerman features Kandinsky next, but she does not present abstraction as having a simple origin. Its sources are transhistorical and multicultural (modernist inspirations include African art, Byzantine icons, and Islamic ornament): abstraction is always discovered as much as it is invented. That said, the purview of the show is strictly European (including Russia and Britain), though the selection is broad and various within this frame, with many provocative juxtapositions and far more women than in past shows (Sonia Terk and Sophie Taeuber, for example, get equal billing with their husbands, Robert Delaunay and Hans Arp). At long last such movements as Italian Futurism and Polish Constructivism are given their due, and lesser figures like the Britons Lawrence Atkinson and Duncan Grant, and the Americans Stanton Macdonald-Wright and Morgan Russell, have their day too. Given the cost of insurance, conservation concerns and political problems (Russia has an embargo on loans), we are not likely to see such an extraordinary gathering of abstract art from this period ever again.

Although Inventing Abstraction includes sculpture, photography and film, it runs heavy on painting. It wasn’t obvious how absolute abstraction was to be achieved in those other media, and the modernist project of ‘purity’ – of an art freed from both resemblance to the world and function within it – privileged painting in any case. At the same time, many painters needed the aid or at least the analogy of the other arts, music and poetry above all. Music had long been seen as the most abstract (‘all art constantly aspires to the condition of music,’ Walter Pater had said), and Dickerman points out the importance not only of Wagner’s chromaticism and Schoenberg’s atonality for Kandinsky (a Schoenberg concert in Munich on 2 January 1911 was an epiphany for the artist) but also of the structural reflexivity of Bach for Paul Klee (who was a gifted musician). As for poetry, Mallarmé had already announced a crisis, and the next generation took the attack on conventional sense to an extreme in Futurist parole in libertà (‘words in freedom’), Russian zaum (transrational) texts, and sound poems (Kandinsky, Arp, van Doesburg and Kurt Schwitters all produced important examples).

The tension between medium-specific and cross-media impulses was generative for early abstraction. Against formalist critics, from Roger Fry through to Clement Greenberg, who stressed the decorous ideal of painting as strictly visual and spatial,Inventing Abstraction shows how abstract artists were concerned often with the tactility of materials (faktura or ‘texture’ was a watchword of the Russians) and sometimes with the temporality of animation (alongside abstract films by Hans Richter, Viking Eggeling and László Moholy-Nagy, there are unexpected projects by Grant and by Léopold Survage, an artist of Finnish descent active in Paris). ‘Tested by abstraction, the boundaries of painting and other media began to dissolve,’ Dickerman argues in a riposte to the medium-specific position. For one thing, abstract painting prompted a loosening of the ground under the viewer: Malevich suggested aerial perspectives in some of his early abstractions, and El Lissitzky rotated his diagrammatic Prouns as he painted them in order to confound any sense of orientation. Such experiments led some painters – Kandinsky, Lissitzky, van Doesburg – to abstract interiors, both actual and projected, and there were other crossings as well. Dickerman opposes medium-specificity and cross-media exchange, but the two principles are not in complete contradiction: however opposed in method, the Gesamtkunstwerk and the pure painting are both committed to the idea of aesthetic autonomy.

Artists were on the verge of abstraction well before the breakthrough year of 1912: why was it such a difficult concept to accept, even for champions like Kandinsky? The principal reason was that it seemed to expose art to the arbitrary, the decorative, the subjective. If art was no longer rooted in the world, what might ground it? If it was no longer governed by the referent, what might motivate it? By and large artists sought a basis for abstraction at the two extremes, in the transcendental realm of the Idea (usually Platonic, Hegelian or theosophist) or in the material register of the medium; in this respect abstraction provided an aesthetic resolution to the philosophical contradiction between idealism and materialism, either of which it could serve. Against the arbitrary, artists like Kandinsky also asserted the ‘necessity’ of abstraction – history demanded it, art required it – and such assertions in turn prompted a flood of words: individual proclamations, group manifestos, lectures, treatises, journals. Dickerman views this visual-verbal relation as a symptomatic ‘split’, even a dissociation of sensibility: ‘This structure – of images and words existing in parallel spheres, the two held at a distance – suggests a division in modernism.’ Yet one might also see it as a relation of supplementarity, and deconstruct it accordingly: which term in the binary truly determines the other in each instance? However parsed, the insight that practice and theory (or, for that matter, performance and publicity) would thereafter compensate for one another in 20th-century art is an important one.

Abstraction had recourse not only to artistic analogies and textual reinforcements but also to radical developments in the sciences of the time, such as the theory of relativity, quantum physics and non-Euclidean geometry; yet more germane, Dickerman argues, were new philosophical paradigms like phenomenology and semiotics. According to phenomenology, perception is not detached and objective – not ‘realist’ in this sense – but subjective and embodied and thus to an extent ‘abstract’. So, too, semiotics discarded the belief that language referred directly to the world (here the intimacy of the linguist Roman Jakobson with Malevich is very telling). Although Dickerman alludes to the impact of new technologies and culture on abstraction, one would like to hear more on this score. The exhibition offers a strong sense of the ambiguous attractions of the abstract world of the industrial machine, as differently evoked by the Futurists, Fernand Léger and Marcel Duchamp, but little sense of the abstractive force of the mass-produced commodity, the becoming-abstract of capitalist life, as variously explored by Georg Simmel, György Lukács and Alfred Sohn-Rethel. After Greenberg (not to mention Theodor Adorno), we often think of abstraction as a withdrawal from the modern world, almost a safehouse for art, but the converse is just as true: the modern world became too abstract to represent in the old ways.

Dickerman revises Barr dramatically, but not when it comes to the affirmation of abstraction, in which MoMA is still very invested. ‘The propositions were many, and at times contradicted each other,’ she concludes, ‘but in their aggregate they marked the demise of painting in its traditional form and its opening to the practices of the century to come.’ But was abstract painting as absolute a rupture as this makes out? Dickerman insists on its fundamental break with the old model of the perspectival picture, with its metaphor of a window onto a world, its sublimation of the materiality of the painting, its assertion of ‘the primacy of the visual’, its assumption of ‘a discarnate gaze’ and so on. This is true enough: for some artists, such as Aleksandr Rodchenko, abstraction did put paid to the project of representation. Yet for others it was the purification of painting, not its end but its epitome (this is an essential meaning of ‘pure painting’). Given the Hegelian cast of some theorists, abstraction might be understood in large part as the sublation of representation, that is, as its simultaneous negation and preservation. Thus, even as abstractionists like Kandinsky, Malevich and Mondrian cancelled any resemblance to reality, they also affirmed an ontology of the real; even as they rejected painting as a picture of the epiphenomenal world, they insisted on painting as an analogue of a noumenal world: appearance was sacrificed at the altar of transcendence. So, too, even as these artists broke with representational painting, they often did so in a way that continued the tradition of the tableau, reaffirming its criteria of compositional unity for the artwork and epiphanic experience for the viewer. In this respect the glorious Windows of Delaunay reflects on picturing in a way that rivals any self-aware painting by Velázquez or Vermeer.

Robert Delaunay, ‘Windows’ (1912).

Robert Delaunay, ‘Windows’ (1912).

So if ‘the demise of painting in its traditional form’ was not total, what about the ‘opening to the practices of the century to come’? Inventing Abstraction contains examples of avant-garde inventions nearly coeval with abstract painting, such as non-objective collage, relief and construction (an impressive model of the unbuiltMonument to the Third International by Vladimir Tatlin dominates one gallery). For Dickerman, abstraction prepares these devices and others too, including all that we comprehend by the name ‘Duchamp’: the readymade, experiments with chance, the artwork as idea and so on. Yet this strong claim is open to argument: already in the chart drawn up by Barr for MoMA, and later in the theory of ‘modernist painting’ promulgated by Greenberg, abstraction comes to displace these other strategies, and it would not be until after the dominance of abstract expressionism, in the neo-avant-gardes of the 1950s and 1960s, that they returned with any force. Abstraction was a break, to be sure, but it was also used to defend against other breaks that were perhaps more radical.

The final gallery of the show suggests the mixed fortunes of abstraction: there is a testament to abstraction as the necessary future not only of modernist art but of modern life tout court in the form of experimental pieces by Moholy-Nagy, a near travesty of abstraction as a kind of Dadaist nonsense in ornamental objects by Taeuber and Arp, and a set of essays in abstract form by Katarzyna Kobro and Władysław Strzemiński which, however exquisite, also appear stunted, with nowhere to go historically. And what about abstraction today? It does not pretend to the great ambitions – revolutionary, utopian, transcendental – of this early period; that is obviously not our mode. Many artists treat abstraction as a distant archive to cite more than as a continuous tradition to develop – but then nothing can be world-historical twice.




Hal Foster

For some, Sigmar Polke is his own greatest work, which is to believe that this influential German artist, who died in 2010, counts above all because of the protean force of his personality. Polke learned the importance of persona from his charismatic teacher Joseph Beuys, and he passed it on to subsequent artists who were also wayward performers, such as the German Martin Kippenberger and the American Mike Kelley. Appropriately, the Polke retrospective currently on view at MoMA is called Alibis (it will open at Tate Modern in October and move to the Ludwig Museum in Cologne early next year).

Born in Silesia in 1941, Polke fled west with his family twice, first to Thuringia in 1945 and then to Düsseldorf in 1953, where he attended the art academy in the early 1960s. Among his fellow students was another displaced East German, Gerhard Richter, who was close to Polke at the time. Today the two are bound together art-historically in a way that recalls the pairing of Robert Rauschenberg and Jasper Johns, with Polke, like Rauschenberg, cast as the restless experimenter – the vast retrospective includes about three hundred works executed in all sorts of materials and media – and Richter, like Johns, as his restrained counterpart. After all the adulation given to Richter in recent years, there was bound to be a swing in the direction of Polke; this impressive show is that swing.

If Rauschenberg and Johns prepared the way for Roy Lichtenstein and Andy Warhol, Polke and Richter quickly adapted American Pop, which they first encountered in magazines, to German ends. In 1963, along with Konrad Lueg (who soon metamorphosed into the gallerist Konrad Fischer), Polke and Richter claimed the title ‘German Pop artists’ and, with an ironic nod to both Pop in the West and Socialist Realism in the East, contrived the label ‘Capitalist Realism’. Inspired by Warhol’s early silkscreens, Richter developed his famous blur to underscore the mediated nature of his source images. Polke meanwhile riffed on the faux Ben-Day dots devised by Lichtenstein: although they are hand painted, his ‘raster’ spots (Raster is German for ‘screen’) also indicate that his paintings derive from photographic images in newspapers and magazines. However, unlike their Pop predecessors (among whom Richard Hamilton must also be counted), Polke and Richter did not delight in mass media or commercial culture; they had fled East Germany, but were sceptical about the ‘economic miracle’ of West Germany. In two deadpan paintings from 1963-64, for example, Polke presents three support socks and three white shirts for men, crisply folded on blank grounds, in a serial manner that suggests both white-collar well-being and bureaucratic uniformity. His immaculate images of mass-produced chocolates and biscuits from the same years depict these new products of plenty as both perfect and null, and his young man in a tennis sweater is beautiful and bland in a similar way: the good life of the postwar period as the unexamined life of leisure and sport. Might the doubt raised in such paintings about a reconstructed West Germany extend to its quick embrace of American imports like Pop art? It seems so, and this makes German Pop cut critically against its artistic source as well.

In his best works of the 1960s Polke is thus double-edged, equally biting about the vulgar lows and the arty highs of the consumer culture then new to West Germany. He was also harsh at the time about the institutional fate of modernist abstraction, though his sarcasm about it betrays a love for it too. In a watercolour from 1963, Polke reduces the pure abstraction of Mondrian, with the utopian ambition of its primary colours, to a decorative sheet of polka dots, and in a painting from 1969 he turns the transcendental abstraction of Malevich into a mock-totalitarian order from on high: Higher Beings Commanded: Paint the Upper-Right Corner Black! His best jibe is a painting simply titled Moderne Kunst (1968), an array of modernist tokens – Expressionist gestures, Suprematist geometries, Bauhausian angles – presented as so many inert signs in a one-image résumé of early 20th-century art history. These works debunk international modernism, to be sure, but they also question the West German celebration of it as a display of distance from the Nazi condemnation of modernism in particular and from the Nazi past in general – as though one could believe, as Polke once put it, in a nasty twist on the motto at Auschwitz, that ‘Kunst macht frei.’ In this respect his most acerbic piece is another painting from 1968, Constructivist, which presents, in faux-Lichtenstein dots, a faux-Mondrian composition resembling a backwards swastika. In front of an overdetermined travesty like this, which is also a well-made artwork, one hasn’t a leg to stand on.

Produced in the wake of Minimalism as well as Pop, all these paintings suggest that the abstract forms and serial formats of 20th-century art had become overcoded by the logic of the commodity image – all those advertisements for socks, shirts and chocolate bars. Nothing escapes the ‘cliché quality’ of ‘the culture of the raster’, as Polke put it in 1966, so why not push it to the limit and see what happens?

I like the impersonal, neutral and manufactured quality of these images. The raster, to me, is a system, a principle, a method, a structure. It divides, disperses, arranges and makes everything the same … [It is] the structure of our time, the structure of a social order, of a culture. Standardised, divided, fragmented, rationed, grouped, specialised.

Early on, Polke and Richter shared mundane sources such as the family snapshot, but soon Richter made banality his own, and Polke focused on the related subject of kitsch, that volatile compound of mass-produced decoration and petit-bourgeois aspiration otherwise known as bad taste. Often he used patterned fabric as the support for his paintings, on which he might screen or daub an image of a beach, a tropical palm or a heron, all tokens in the middle-class imaginary of happy relaxation, exotic travel and gemütlich decor. This anthropological expedition into the West German petite bourgeoisie is often hilarious, but it is sometimes also cruel, with a hint of snobbery about it.

Perhaps Polke sensed the problem, for in the 1970s he ditched this cool distance. With Fluxus rather than Pop as his prompt, his work became more immersive, performative and chaotic. He drew on popular forms like comics and caricature, deployed forms of amateur and outsider art, and relied on photography and film to document his antics in the studio and beyond. At this time too, with the aid of projectors, Polke adapted from the Dadaist Francis Picabia a particular way of layered picturing, which was soon appropriated by the Americans David Salle and Julian Schnabel. At its best this hallucinatory mélange suggests not a dream space so much as a media overload, a kind of Surrealism without an unconscious in which the subject, no longer home, is dispersed among images in the world at large. At its worst it becomes a matter of rote juxtaposition to which the artist seems as indifferent as the viewer. Drugs were involved here, and that is part of the problem: although psychedelia might feel like freedom, it often looks like conventionality (as any number of rock album covers attest); sad to say, the stoned mind tends to be a factory of readymade images.

In the later 1970s Polke went south: literally, as he travelled to Pakistan, Afghanistan, Indonesia and Brazil, among other places, and figuratively, as his work became uneven. His experiments with chemicals, which extended to his paintings and photographs, issued in mixed results: at times the images point to realms of occult experience that came to preoccupy him, while at others they are simply hermetic; for the most part the process concerned him more than the product. In the 1980s his paintings tended to go big, often too big, as if the point were to keep up with the other boys in this time of Neo-Expressionist bluster. In some instances the scale is effective, as it is in a series of concentration-camp watchtowers from 1984. Yet even here opinion is divided: for some critics these paintings are chilling reminders of the Nazi past, ‘Death in Germany’ in the early 1940s to match the ‘Death in America’ of the early 1960s captured by Warhol with his electric chairs and the like; for others they begin to turn ‘Never Forget’ into its own kind of kitsch.

An acclaimed artist of the same generation as Polke recently remarked to me that Polke was ‘too creative’: there wasn’t enough concentration in his ideas or constraint in his materials to produce a logic that sustained the work over time – in short, he had too many ‘alibis’. But it might also be that his prime devices, parody and pastiche (devices that are often associated with postmodernist art of which he is an important progenitor), refuse precisely these expectations of stylistic consistency and subjective stability, and that the very point of his practice was to resist art-historical inscription and social recuperation: to show, as Benjamin Buchloh puts it in the catalogue, that any secure selfhood ‘rested on some type of oblivion or disavowal’. Yet there is a touch of the adolescent avant-garde-of-one in this position, and isn’t advanced capitalist life an effective enough auto-da-fé of the subject in its own right?



At the Hayward

Hal Foster

The Painting of Modern Life, the first show at the Hayward Gallery curated by its American director, Ralph Rugoff, is an ambitious attempt to see how this artistic project stands nearly 150 years after Charles Baudelaire proposed it in his essay ‘The Painter of Modern Life’ (1863). There the poet called for a shift in subject matter – already begun in the practice of Manet and others – away from the grand themes of myth and history, and towards the everyday activities of urban life, especially of middle-class leisure. Such a shift in content implied a shift in form, even in medium; for example, to capture the mobility of bourgeois types on the town, the sketch might be more useful than other means (the exemplar in the essay is not the great Manet but Constantin Guys, who was then known for his quick studies). What better vehicle to convey ‘the ephemeral, the fugitive, the contingent’ – key qualities of the metropolitan kaleidoscope, according to Baudelaire – than the photograph? Yet the poet remained suspicious of the new medium, in part because he did not see its potential for imaginative invention, in part because he did not deem it suited to the ‘other half’ of his mandate for art, which was to extract ‘the eternal and the immutable’ from this protean modernity. The other half was still the province of painting, and so painting – perhaps pressured by photographic attributes – remained the essential medium.

Liu Xiaodong, ‘A Transsexual Getting Down Stairs’ (2001).

Liu Xiaodong, ‘A Transsexual Getting Down Stairs’ (2001).

The Hayward show picks up the representation of modern life a century later. In the interim, Rugoff suggests in the catalogue, the tense relationship between painting and photography slackened, as painting withdrew into abstraction (a comment on modernity in its own right), and photography became the favoured means of modern imaging (there are many exceptions, of course, but the curator should be allowed his premise). However, as the 1960s began, Rugoff continues, artists associated with Pop and photorealism – Richard Hamilton, Andy Warhol, Gerhard Richter, Richard Artschwager, Vija Celmins and Malcolm Morley – turned again to photography, not only as a source of images but as a way to convey the look of consumer society, already processed as so much of it was through photographic media: that is, through the ads, news photos, amateur snapshots and postcards that the painters had begun to adapt.

The exhibition begins here, and the early work looks superb still, fresh to the eye, however familiar the artists are now, and incisive about its times. In the first galleries Rugoff offers a nice range of photographic effects translated into painting in this initial moment: Hamilton capturing the tabloid glare of celebrity visibility in a lurid image of Mick Jagger handcuffed to the art dealer Robert Fraser after a drugs bust; Warhol eliciting shock cut with indifference with a newswire photo of a car crash silk-screened 11 times across a rust-orange canvas; Richter producing an empathic response in his blurred representation of a pretty woman distorted by grief (we learn it is Jackie Kennedy after the assassination); and so on – so many visions of a world more and more mediated by images, which painting, because of its remove and its delay, is able to explore in ways that photography cannot.

Yet the great interest of the show is the uncertainty – the epistemological ambiguity, the historical instability – visited on both photography and painting over the last four decades. The two media partake of different sign systems: photography is conventionally seen as indexical, a photochemical impression of the world, and (representational) painting as iconic, with a resemblance to the world that is less direct, more mediated by material, touch and tradition. A painting is also worked up over time, and usually taken in over time too; Rugoff writes well about the ‘slowness’ of painting, which in this instance allows us to review and to reflect on its photographic sources. Yet even in the 1960s these different attributes are not easily assigned to one medium or the other.

Take the vaunted reality effect of photography, affirmed by theorists from André Bazin to Roland Barthes. Some of the artists in the show are not so sure. Richter remarks that photography is ‘a crutch to help me get to reality’, yet that he can approximate this goal only through painting; this leaves him with the paradoxical formulation, ‘I am practising photography by other means.’ For Celmins, whose meticulous translations of a Timemagazine cover, military craft and a Los Angeles freeway are on display, it is also painting, and not photography, that puts the image ‘back into the real world – in real time … the here and now’. Moreover, as the show proceeds, the source images become less photochemical, more electronic, less analogue, more digital (they often derive from television, video and the internet), and so what counts as the photographic gets stretched – stretched, in fact, towards painterly manipulations. Hamilton explored this complication early on; as early as 1969 he noted the proliferation of ‘lens-formulated images whatever the chemistry or electronics involved.’

Consider, too, the question of spectatorial distance: is this a photographic quality or a painterly one? For Rugoff, it seems, it is painting that builds such detachment into the work, yet for others this distance is associated with photography: Richter speaks of his photographic blur as a ‘protection’, and Warhol of his photographic repetition as an anaesthesia (‘meaning goes away’). Or consider, conversely, our proximity to the image, as with the photorealist canvases of Morley, who describes his painting as a ‘hallucination’, or of the Swiss artist Franz Gertsch (a welcome rediscovery), whose huge scenes of hippy life loom towards us with garish details: neither strictly photographic nor strictly painterly, this visual intensity is effected through a combination of properties of both media. Indeed, some of the best works in the show mix effects of distance and proximity, the detached and the insistent, through a precise complication of painting and photography. Rugoff describes this mixed quality as ‘uncanny’ or ‘absurd’, but little seems repressed here, and nothing nonsensical; his impression of a ‘denatured’ world is more exact. Abstract painters like Kandinsky, Foucault once argued, did away with resemblance, but still affirmed the real; they simply located it elsewhere, in a transcendental beyond. Surrealist painters like Magritte performed a stranger trick: they held on to resemblance, but allowed the real to slip away; similitude remained while reference vanished. For some of the artists here this appearance without substance is the odd nature of the postwar world, and they bring us back compelling probes of it – of where the real looks lost and where it erupts again.

A divide opens in the show as one moves through it. Is its principal concern the photo-painting relation or the representation of modern life? Some works lean to one side, others to the other, but only the best hold the two subjects together, and they are able to do so precisely because the photographic and the painterly charge each other, and burn the image into its moment (and vice versa). Often in the more recent paintings this tension slackens, and purchase on the world slips as a result (the loose categories – looser than in Baudelaire – don’t help much here: ‘History & Politics’, ‘Leisure & Everyday Life’ etc). Sometimes, too, even as the category of the photographic expands, the use of the photographic contracts; it becomes more traditional, mostly a matter of sources again, with the result that little pressure is put on painting, which in turn can scarcely push back on photography. How different from Warhol, who places nasty news photos in the space of exalted abstraction, or Hamilton, who tests the great tradition of the tableau with the slick devices of advertisements. In short, many of the younger artists allow painting to trump photography too easily. Painting gets the victory, but it is Pyrrhic, and for all its advocacy the show might make some viewers feel less sanguine, not more, about the current state of the art.

The reason this issue is more than academic is that the representation of social existence is at stake here. If, for Baudelaire and company, modernity was a great fiction to celebrate, it was also a terrific myth to interrogate – and how much more so is it for us today. As art historians such as T.J. Clark and Thomas Crow have helped us to see, the great painters of modern life – from Manet to Hamilton – are also its great dialecticians; they are able to celebrate and interrogate it by turns. Hamilton uses the Duchampian phrase ‘ironism of affirmation’ to convey his edgy position on this score. Too many of the artists in this show are neither affirmative nor critical enough – of painting, photography, electronic images or modern life. In 1865 Baudelaire wrote to Manet that he was the first in the ‘decrepitude’ of his art; it was meant as a compliment.


Vol. 29 No. 23 · 29 November 2007

Hal Foster’s review of The Painting of Modern Life at the Hayward Gallery is illustrated with a reproduction of a painting by Liu Xiaodong bearing the title A Transsexual Getting Downstairs (LRB, 1 November). Without knowing anything about Chinese, I suspect a better translation would be Transsexual Descending a Staircase: the subject matter and the colour scheme (if not the figuration) suggest an explicit allusion to Marcel Duchamp’s work which has always been known in English as Nude Descending a Staircase.

Benjamin Friedman
New York


New Left Review 19, January-February 2003

If Britain rather than the US, in the fifties rather than the sixties, originated Pop Art, what ingredients made it possible, and how did its pre-eminent painter Richard Hamilton tabulate the arrival of a new ‘super-fetishism’?



An epic poem of early Pop by the architects Alison and Peter Smithson, in an essay published in November 1956, three months after the landmark Independent Group exhibition ‘This is Tomorrow’ opens at the Whitechapel Gallery: ‘Gropius wrote a book on grain silos, Le Corbusier one on aeroplanes, and Charlotte Perriand brought a new object to the office every morning; but today we collect ads.’ Forget that Gropius, Corbusier and Perriand were also media-savvy; the point is polemical: they, the protagonists of modernist design, were cued by functional structures, vehicles, things, but we, the celebrants of Pop culture, look to ‘the throw-away object and the pop-package’ for our models. This is done partly in delight, the Smithsons suggest, and partly in desperation: ‘Today we are being edged out of our traditional role by the new phenomenon of the popular arts—advertising . . . We must somehow get the measure of this intervention if we are to match its powerful and exciting impulses with our own.’ [1] Others in the IG, Reyner Banham and Richard Hamilton above all, share this urgency.


Who are the prophets of this epic shift? The first we to ‘collect ads’ is Eduardo Paolozzi, who calls the collages made from his collection ‘Bunk’ (an ambivalent homage to Henry Ford?). Although this ‘pinboard aesthetic’ is also practised by Nigel Henderson, William Turnbull and John McHale, it is Paolozzi who, one night in April 1952, projects his ads, magazine clippings, postcards and diagrams at the Institute of Contemporary Arts, in a demonstration that underwrites the distinctive method of the IG, an anti-hierarchical juxtaposition of archival images disparate, connected, or both at once. The ‘Bunk’ idea is developed in such shows as ‘Parallel of Life and Art’, directed by Paolozzi, the Smithsons and Henderson in 1953, ‘Man, Machine and Motion’, produced by Hamilton in 1955, and ‘This is Tomorrow’, which grouped artists, architects and designers in twelve teams in 1956; it is also elaborated in such practices as the ‘tabular image’ of Hamilton, as I will discuss.

Click here to open a larger version of this picture in a new window

If Paolozzi suggests an aesthetic paradigm that is at once collagist and curatorial, it is Banham, the great animateur of the IG, who provides the theoretical arguments for a Pop Age. ‘We have already entered the Second Machine Age,’ he writes in Theory and Design in the First Machine Age (1960), ‘and can look back on the First as a period of the past.’ [2] In this dissertation, conceived in the midst of the IG, Banham exploits his distance, both historical and ideological, from the framers of modern architecture (including his advisor Nikolaus Pevsner) in order to redefine its meaning. He challenges the functionalist and rationalist biases of Gropius and Corbusier, Giedion and Pevsner—that form follow function and technique—and recovers the Expressionist and Futurist imperatives of modern architecture that they neglected. In so doing Banham also advances the imaging of technology as the principal criterion for design—for design of the Second Machine Age, or the First Pop Age, as well.

Might we operate a similar parallax today, and do onto Banham, Hamilton and colleagues what they did onto the modernists? That is, if the IG detected a shift in conditions from the Machine Age, might we trace a similar displacement vis-à-vis the Pop moment? As we frame our questions of Pop—concerning the phenomenology of the screened image, the formation of the subject in a mediated world, the representability of technologies that often appear immaterial—might we also refine our questions about art, architecture and design today? No doubt if we pursue this line of inquiry, related mistakes in self-understanding will be made: if the Pop moment showed the Machine Age to be charmed by an instrumental reason, and we see the Pop moment as taken over by a media euphoria, what might our dominant ideology be revealed to be? Or are we still too suspicious of all such epic poems, all such period fictions, to permit these questions in the first place? (Obviously I am not; I think we default on cultural narratives at great cost—one counted in, among other ways, the slack relativism of much contemporary art and the indifferent thematicism of much exhibition practice.) [3]


If Banham is to be our model of revisionism, we need to know more about his project. First and foremost, he is committed to modern architecture, but again not to the canon of Gropius, Corbusier and Mies laid down by Pevsner, Giedion, Hitchcock and others. Banham challenges this edited version of modernism, however, according to its own criterion of how best to express the Machine Age (he too scorns all historical revivalism, including, later, the postmodern version). According to Banham, Gropius and company imitate only the superficial image of the machine, not its energistic principles: they mistake the simple forms and smooth surfaces of the machine for the dynamic operation of technology. This vision is too ‘selective’; it is also too orderly—a ‘classical’ aesthetic dressed up in the guise of the machine. Corbusier all but confesses this classicism-through-the-machine when he juxtaposes a 1921 Delage sports car with the Parthenon in his Vers une architecture (1923). For Banham this is absurd: cars are Futurist ‘vehicles of desire’, not Platonic type-objects, and only a subject who thrills to the machine as ‘a source of personal fulfilment and gratification’ can embody its spirit. [4]

In this regard Banham the Pop prophet is not so at odds with Banham the revisionary modernist. Like others in the IG, he is raised on the popular culture of American comics and movies before the war; this is what ‘Pop’ means after the war as well, not folk in the old sense or Pop in the current sense: the former no longer exists for them, the latter does not yet exist for anyone. The IG is near enough to this American culture to know it well, but far away enough to desire it still, especially in an austere Britain short on attractive alternatives (the lofty civilization of Kenneth Clark, the mealy modernism of Herbert Read, the worker folk world of Richard Hoggart). The result is that the IG doesn’t question this culture much: hence the apparent paradox of a group that is pro-Left and pro-American at once. At this time a second, consumerist Americanism supplants the first, Fordist Americanism that swept through Europe in the 1920s—an Americanism of imagistic impact, sexy packaging, speedy turnover. These become the design criteria of the Pop Age for Banham, and they lead him to celebrate the ‘plug-in’ architecture of Cedric Price and Archigram in the 1960s.

His revision of modern architecture is thus not only academic; it is also a way to reclaim an ‘aesthetic of expendability’, first proposed in Futurism, for the Pop Age, where ‘standards hitched to permanency’ are no longer relevant. [5] In this experiment Banham has two laboratories: the IG, both its discussions and its exhibitions, and his prolific essays where he applies to commercial products the iconographic methods that he learns for high culture at the Courtauld Institute. More than any other figure, Banham leads design theory away from a modernist concern with abstract forms to a Pop semiotics of cultural images, in a way that follows the shift from the architect as arbiter of machine production to the stylist as instigator of consumerist desire. ‘The foundation stone of the previous intellectual structure of Design Theory has crumbled,’ Banham writes in 1961, ‘there is no longer universal acceptance of Architecture as the universal analogy of design.’ [6] In this scheme the Book doesn’t kill Architecture; the chrome fender and the plastic gizmo do. In different ways the Smithsons and Price and Archigram take ‘the measure of this intervention’ in architecture; Hamilton does the same in painting.


Hamilton shares many of the Pop-Futurist enthusiasms of Banham. He too sees the machine as exemplary by dint not of its functional ‘fitness’ but of its fantasmatic power, its mythic force. In his introduction to ‘Man, Machine and Motion’ of 1955, a gridded display of over 200 images of mechanomorphs under sea, on land, in the sky and in outer space, Hamilton even recycles the old Marinetti trope of a man-machine ‘centaur’ from the first Manifesto of Futurism. [7] Yet his archive of images is largely obsolete, his mechanical centaurs are almost campy, and this cannot but render the techno-futurism on offer here somewhat absurd. Never as ‘gonzo’ as Banham, Hamilton practises an ‘ironism of affirmation’ toward Pop culture (he borrows the phrase from his mentor Duchamp) or, in his own words, a ‘peculiar mixture of reverence and cynicism’. [8]

In ‘This is Tomorrow’ of 1956 Hamilton is grouped with John Voelcker and John McHale, and ‘ironism of affirmation’ is again in play. His team decides that new kinds of ‘imagery and perception’ require new strategies of representation, and Hamilton constructs his little collage,Just what is it that makes today’s homes so different, so appealing?, to the first end—to tabulate the emergent Pop iconography of ‘Man, Woman, Humanity, History, Food, Newspapers, Cinema, TV, Telephone, Comics (picture information), Words (textual information), Tape recording (aural information), Cars, Domestic appliances, Space.’ Although indebted to Paolozzi’s ‘Bunk’, Just what is it? initiates his distinctive version of the Pop image, a space of pumped or primped figures, commodity images and media emblems that, in his own description, is ‘tabular as well as pictorial’. [9]

Two months later, in a January 1957 letter to the Smithsons, Hamilton sums up IG research to date: ‘technological imagery’ (explored in ‘Man, Machine and Motion’), ‘automobile styling’ (discussed by Banham), ‘ad images’ (credited to Paolozzi, McHale and the Smithsons), ‘Pop attitudes in industrial design’ (exemplified by the House of the Future of the Smithsons), and ‘the Pop Art/Technology background’ (the entire IG, ‘This is Tomorrow’). [10] These interests will inform his tabular pictures to come, in particular a suite of three, Hommage à Chrysler Corp.(1957), Hers is a lush situation (1958), and $he (1958–61). I want to review them briefly now—to come to terms with this type of picture and to speculate about some of its implications.


Hommage à Chrysler Corp. begins his intrigue with the automobile as core commodity and design-object of the 20th century (that is, until the PC), and for Hamilton it is more metamorphic ‘vehicle of desire’ à la Banham than Platonic type-object à la Corbusier. ‘It adopts its symbols from many fields and contributes to the stylistic language of all consumer goods’, he writes in 1962. ‘It is presented to us by the ad-man in a rounded picture of urban living: a dream world, but the dream is deep and true—the collective desire of a culture translated into an image of fulfilment. Can it be assimilated into the fine art consciousness?’ [11] Hommage is his first attempt to meet this IG mandate, and here his ironism of affirmation is not paradoxical, for Hamilton is so affirmative of automobile imaging at mid-century, so mimetic of its moves, that he is led to ironize its fetishistic logic: that is, to expose the break-up of each body on display—the new Chrysler in the foreground and the vestigial showgirl behind it—into sexy details whose production is obscure. Not only does Hamilton associate the body parts of each by analogy (the breast, say, with the headlight), but in so doing he demonstrates a conflation of commodity fetishism with sexual fetishism, as the two bodies exchange properties, even parts (à la Marx) in a way that invests them with erotic force (à la Freud). Perhaps this conflation of fetishisms is historically new to this moment: though foreseen in Surrealism, it is only foregrounded in Pop, which acts out this super-fetishism in ways that are excessive but demonstrative.

Signal characteristics of the tabular picture are already apparent in Hommage. First, the composition is, in his own words, ‘a compilation of themes derived from the glossies’—several images for the car, the woman, and the showroom each. [12] Fragmented, the body of the car is also rotated for display (this happens to female figures in other pictures like $he, as if the skill of Old Master drawing had become a technique of semi-pornographic surveying). I read the headlight and bumper as the front, the fin and fender as the rear. Fetishistically specific (like Banham, Hamilton is a detail buff: ‘pieces are taken from Chrysler’s Plymouth and Imperial ads; there is some General Motors material and a bit of Pontiac’), these parts are also smoothened into near abstraction: if the woman caresses the car in the painting, so too does Hamilton caress its image in paint. The woman is also reduced to charged parts within a curvaceous outline, to breast and lips, which Freud counted among ‘the secondary sexual characteristics’—here represented by an ‘Exquisite Form Bra’ and the pout of one ‘Volupta’, a star of a late-night American TV show of the time. This is representation as fetishization, an almost campy version of what Benjamin called ‘the sex appeal of the inorganic’. [13] Such is the fetishistic chiasmus of this tabulation—a car is (like) a female body, a body is (like) a car—and the two commingle in this chiasmus as if naturally. (This is also borne out by the sexist lingo of the day: ‘nice chassis’, ‘great headlights’, and so on.)

Everything here is already mediated for display: ‘The main motif, the vehicle, breaks down into an anthology of presentation techniques’, Hamilton tells us, and he does highlight in paint the print versions of glossy colour and shiny chrome, all previously screened by the lens, as if there were no other mode of appearance. Space is also thus transformed: it has become display-space tout court, here a showroom based on ‘the International Style represented by a token suggestion of Mondrian and Saarinen’. [14] Foucault remarks that with Manet the art museum becomes the frame of painting, and Benjamin that its primary value becomes exhibition value; with Hamilton this frame is more purely one of exhibition—the showroom—and exhibition value is pushed toward consumption value. [15]

Hamilton also speaks elliptically of ‘a quotation from Marcel Duchamp’, whose Green Box of notes for The Bride Stripped Bare by Her Bachelors, Even (The Large Glass, 1915–23) already obsesses him at the time of Hommage (he publishes his typographic translation of the Green Box in 1960). Perhaps he has in mind another note that speaks of ‘the interrogation of the shop window’ and ‘the coition through the glass pane’. [16] If so, this interrogation is now the enticement of the showroom where not only have traditional line, colour and modeling become means of product display, but aspects of modernist art and architecture—‘Mondrian and Saarinen’, diagrammatic signs and geometric bands—have also become devices of commercial exhibition. (This is another distinctive insight of Pop artists like Roy Lichtenstein, who shows us modernism mediated through comics.) Or perhaps the allusion to Duchamp is more general—that, like the Large Glass, this conjunction of Chrysler and showgirl is a kind of Bachelor Machine. But which is the bachelor and which the bride? Unlike Duchamp, Hamilton lets the two meet; the shop window is dissolved, desire is transformed.


In his next tabular picture, Hers is a lush situation (1958), Hamilton pushes the association of body parts of car and woman beyond formal analogy to actual commingling: the lines of bumper, headlight, fin, windshield, and wheel become one with the curves of the implicit driver. Another tabulation of images from the glossies, the painting is generated from a line in anIndustrial Design review of a recent Buick: ‘The driver sits at the dead calm center of all this motion: hers is a lush situation’. [17] Perhaps this is the next stage in his Pop evolution of the Bachelor Machine, one that brings Hamilton into the Bataillean orbit of Hans Bellmer: Hers is a lush situation as a graphic updating of Machine Gunneress in a State of Grace (1937), where Bellmer renders woman and weapon one. But what is still perverse, even obscene in Bellmer has become somehow normative, almost beautiful here: a lush situation, not a surreal threat. Although Hamilton worked to assimilate design into ‘fine art consciousness’, here the flow is in the opposite direction, and it is far along: the genre of the Odalisque is subsumed in an ad for a Buick (all that remains of the nude, as with the Cheshire cat, is her smile); or, better, a De Kooning drawing is not erased by Rauschenberg but reworked by an automobile stylist. In the process, line, which is still individual and expressive in De Kooning, a medium of contact between artist and model (or nature), appears for all its lushness almost engineered and statistical: ‘line’ becomes ‘the right line’ for ‘the new line’ of Buick—a suturing device between ad-man and consumer. And if line is revalued here, so is plasticity, in a way that makes animation and reification difficult to distinguish. This old Futurist dream, which first came true in fascist culture, comes true again, in a different way, in consumerist culture. ‘More than a substance, plastic is the very idea of its infinite transformation’, Barthes writes in Mythologiesjust a year or two before Hers is a lush situation is painted—‘the whole world can be plasticized, and even life itself . . .’ [18]


‘Sex is everywhere,’ Hamilton writes in 1962, ‘symbolized in the glamour of mass-produced luxury—the interplay of fleshy plastic and smooth, fleshier metal’. [19] This erotic plasticity is not only fetishistic, a matter of charged details, but also sublimatory, a matter of abstractive displacements—it is as if Hamilton tracks the desirous eye in its saccadic jumps across associated forms. Together these two operations, fetishistic detailing and sublimatory sliding, inform the hybrid space of his tabular pictures—at once specific and sketchy in content, broken and seamless in facture, collagist and painterly in medium.

This combination is also at work in $he (1958–61), his tabular summa, which Hamilton describes as another ‘sieved reflection of the ad-man’s paraphrase of the consumer’s dream’. [20] If the magazine image of a Chrysler provides the layout of Hommage, here it is a shot of a Frigidaire—apparently there is no end of the showroom, not even (especially not) at home. Hamilton lists no less than ten sources, all credited to particular designers and brands, for the fridge, the woman, and the hybrid of toaster and vacuum cleaner below: like Banham he is a mad iconographer of Pop representations of everyday life—that is, in this case, of domestic work. Like Hommage, $he exploits the advertising genre of the woman-wife caressing the vehicle-appliance, yet here it is the commodity that seems to offer the human for sale (this is also signalled by the dollar-sign in the title). Once more the woman is reduced to an erotic ‘essence’, not breast and lips as in Hommage, but eye and hips. As in Hers is a lush situation, the hips are in whitened relief, while the eye is a plastic one taped into position: like painting, relief and collage are exploited for fetishistic effect, not the opposite. The eye opens and closes like the fridge, turns on and off like the toaster. Apparently in the Pop world of animated things it is not only sardine cans that look back at us; and far from a threat as in Lacan, this gaze is a winking come-on. [21]


Maybe now I can spell out, however telegraphically, a few implications of the tabular picture. To start with the word (Hamilton is as particular about terms as he is about images), ‘tabular’ derives from tabula, Latin for table, but also for writing-tablet, in which, in ancient use, both painting and printing figure as modes of inscription. Surely this association appeals to Hamilton, who uses both techniques in his own practice in large part because he finds them, already so imbricated, in the media. ‘Tabular’ also invokes writing, which Hamilton involves through his generative lists and descriptive titles; moreover, his pictures register the traces of the visual-verbal hybrid characteristic of the magazine spread or the tabloid layout (perhaps ‘tabular’ connotes ‘tabloid’ as well), a hybrid that anticipates the visual-verbal sign (call it a bit or a bite) that dominates electronic media space today, an often lush image that carries an often insistent directive (‘click here’, ‘buy this’, ‘don’t worry be happy’). [22]

Again, some of his pictures are tabular in another sense: generated by a table of terms, as withJust what is it?; or of images, as in Hommage and $he; or of journalistic jingles, as in Hers is a lush situation or Towards a definitive statement on the coming trends in men’s wear and accessories (1962–3; the title derives from a Playboy review of male fashion). More directly, ‘to tabulate’ is ‘to set down in a systematic form’, and Hamilton is often concerned, as he says, with an ‘overlapping of presentation styles and methods’: styles and methods that are commercial (as in the various display techniques that he evokes); modernist (as in the various abstract signs that he cites); and modernist-turned-commercial. (The last is most suggestive: Pop receives the ‘reconciliation’ of avant-garde and mass as given.) In his own words, ‘photograph becomes diagram, diagram flows into text’, and all is transformed by painting. At the same time he wants ‘the plastic entities [to] retain their identity as tokens’, and so uses ‘different plastic dialects’, such as photography, relief, collage, ‘within the unified whole’ of painting. [23] Like an ad-man, then, Hamilton tabulates—as in correlates—different media and messages, and tabulates—as in calculates—this correlation in terms of visual appeal and psychological effect.

In Pop it is not often clear when this redoubling is analytical and when it is charmed; this is especially so in Hamilton. Yet one thing seems clear enough: his pastiche (which is not a negative term for him) is not disruptively random, as it is, say, in many collages of Berlin Dada. Another insight of Pop—or ‘Son of Dada’ as Hamilton calls it—is that ‘randomizing’ has become a feature of the media, print and otherwise; a logic within the repertoire of the culture industry.[24] Sometimes he pushes this logic of the random to a demonstrative extreme. At other times his tabular pictures are logical in another sense, that is, almost typological, as in the suite of images Towards a definitive statement on the coming trends . . . Hamilton describes them as a ‘preliminary investigation into specific concepts of masculinity’, here typified by President Kennedy, a Wall Street broker cum football player, a weightlifter cum track athlete, and astronaut John Glenn, each shown wired to a particular mechanism of sport, entertainment or media—that is, to a spectacle-device. [25] Perhaps more than any of his images, these recall the mediated collages of Rauschenberg; yet the tabular picture should not be confused with the ‘flat-bed picture plane’ of his American contemporary (as Leo Steinberg named it in ‘Other Criteria’). [26] Both are ‘horizontal’ operations, it is true, maybe in the practical sense of how they are assembled in the studio, sometimes tabulated on the floor, certainly in the cultural sense that they both scan across ‘the fine/pop art continuum’. [27] Nevertheless, as Hamilton states as early as Just what is it?, the tabular image is also pictorial: for all its horizontal tabulation of semi-found images, it remains a vertical picture of a semi-illusionistic space—even though this orientation is associated with the magazine layout or the media screen as much as the painting rectangle; Benjamin once called it ‘the dictatorial perpendicular’. [28] The tabular picture is also iconographic in a way that Rauschenberg is not (despite the attempts of art historians to track his sources as if he were Hieronymus Bosch); and in keeping with the IG, let alone the design industry, it is also communicative, almost pedagogical—again as Rauschenberg is not. The tabular picture is also more a research model than an ‘anomic archive’ as suggested with regard to Gerhard Richter. [29] There is no American or European equivalent that I know.


In the age of mechanical reproduction, Benjamin once remarked, ‘literacy’ must include the decoding of captioned photographs. [30] Additionally in the Pop age, Hamilton suggests, it must entail a deconstructing of the mediated image-word bite that hails us from magazines, billboards, television, and now computers too. This ‘literacy’ is fundamental to postwar self-fashioning, which has to do far less with any canon of art and literature than with a host of media-apparitions and commodity-signs. (The recent Canon Wars in the academy obscured the fact that the primary canon today consists of television shows, blockbuster movies, sports trivia, celebrity gossip.) Suggestively, the word ‘tabular’ refers not only to graphic inscription; in ancient use it also connotes ‘a body of laws inscribed on a tablet’. Might these tabular pictures be construed as pedagogical investigations of a ‘new body of laws’, a new subjective inscription, a new symbolic order, of Pop society?

Hamilton is self-aware about the preconditions of this new order (if that is what it is). As an artist he is committed to nature, but knows that it is ‘second-hand’: ‘In the 50s we became aware of the possibility of seeing the whole world, at once, through the great visual matrix that surrounds us; a synthetic, “instant” view. Cinema, television, magazines, newspapers immersed the artist in a total environment and this new visual ambience was photographic’. He is also committed to the figure—his Collected Words ends with this statement: ‘I have never made a painting which does not show an intense awareness of the human figure’—but knows that it too is transformed, not only rearticulated by machines and confused with commodities (this is not news) but also now designed-and-redesigned as an image-product. [31]

Consumer society, Hamilton writes in ‘Persuading Image’, a paper first delivered in 1959, depends on the manufacturing of desire through design, on an artificial, accelerated obsolescence of image, form and style. In the process (which he assumes, not critically but also not moralistically) the consumer is also ‘manufactured’, designed to the product. ‘Is it me?’, he remarks of the commodities in $he, miming the ad-man miming the buyer: ‘the appliance is “designed with you in mind”’. [32] It is this condition that his tabular pictures work over: not only the fetishistic conflation of different objects and aims, but also the interpellation of the subject in the image, as an image. Today this process has become internal to the subject, who serves as designer and designed in one, a kind of servomechanism of consummated consumption. When Hamilton turns to his version of the great Pop icon in My Marilyn (1965), he adapts, in painting, a negative sheet from a photo shoot with her own editorial marks: which images to cut (she is merciless), where to crop—in short, how to look, to appear, to be. His Marilyn is still a star, but less as an erotic object than as a model designer, as the master artist of her own powerful iconicity. How different, perhaps more pointed, than the anxiety of a de Kooning or the thraldom of a Warhol. [33]


Just as the product is in excess of function, Hamilton suggests in ‘Persuading Image’, so demand is in excess of need. In effect he sketches a consumerist formula of Demand minus Need equals Desire that is not too distant from the formula of desire that Lacan also develops in the 1950s.[34] Lacanians will scorn this speculation, but might his definition of desire be historically grounded as well, a theory of desire inflected by consumerism? Certainly the tabular pictures seem to share the Lacanian sense of desire as a metonymic slippage, at once fetishistic and sublimatory, from image to image, a refinding of the same object in ever new guises. Again, they seem to (re)trace the saccadic jumps of the scopophilic subject.

Thus the tabular picture not only anthologizes ‘presentation techniques’, it also mimes the distracted attention of the desirous viewer-consumer. In this light its painterly subsumption of photography, relief and collage seems warranted not regressive—regressive, say, in relation to a transgressive standard of Dada (about which Hamilton is sceptical in any case, especially when it comes to readings of Duchamp). Again, he assumes the fetishistic effects of painting (condemned long ago by the Russian Constructivists), not to mention of other devices, both modernist (relief and collage) and commercial (the magazine layout). He recognizes that all these forms are now reworked in the image of a general fetishism (commodity, sexual and semiotic), and he moves to exploit this new order—which is one of semblance as well as of exchange—and, in so doing, sometimes to deconstruct it too. [35] Painting allows for the requisite mixing not only of charged details with blended anatomies, but also of the optical jumpiness of the subject with the erotic smoothness of the object; it is this unresolved combination that makes his early paintings both pull apart and hold together.

How does this effect jibe with traditional painting; that is, how does the tabular relate to the tableau? ‘In the mainstream of Western painting (since the Greeks, anyway),’ Hamilton writes in 1970, ‘it has been taken for granted that a painting is to be experienced as a totality seen and understood all at once before its components are examined’. ‘Some twentieth-century artists questioned this premise’, he adds, with the heteroglossic pictures of Klee and the proto-tabularLarge Glass of Duchamp in mind. [36] Clearly Hamilton is affined with this minor line. Yet by his own time the dominant line of the tableau—which runs perhaps from the Greeks, as he says, but certainly from Renaissance perspective through the neoclassical tableau to modernist painting as defined by Clement Greenberg and Michael Fried; that is, painting ‘as a totality seen and understood all at once’—has crossed with his own genealogy. The tableau and the tabular can no longer be held apart as distinctive forms. In ‘Other Criteria’ Steinberg argues that, for all its claim to autonomy, late-modernist abstraction (e.g., the stripe paintings of Kenneth Noland and Frank Stella) appears driven by a logic of design, in fact by the very logic of Detroit styling so admired by Banham and Hamilton: imagistic impact, fast lines, speedy turnover. In other words, he suggests that an ironic identity is forged, under the historical pressure of consumer society, between modernist painting and its other, whether this other is called ‘kitsch’ (Greenberg), ‘theatricality’ (Fried), or ‘design’.

In this regard what Greenberg and Fried theorize as a ‘strictly optical’ space of pure painting, Hamilton pictures as a strictly scopophilic space of pure design; and what Greenberg and Fried theorize as a modernist subject, fully autonomous and ‘morally alert’, Hamilton projects as its apparent opposite, a fetishistic subject openly desirous. [37] This is another Pop insight that Hamilton shares with Lichtenstein in particular: that today, in both compositional order and subjective effect, there is often no great difference between a good comic or ad and a grand painting. Importantly, however, this demonstration of the decay of a totality unique to painting is made within painting (perhaps only there is it fully articulate). Paradoxically, then, this demonstration sustains painting even as it shows painting to be deconstructed, within and without, by historical forces. In 1865 Baudelaire writes to Manet, in an ambiguous compliment, that he is the first in the ‘decrepitude’ of his art. [38] Over one hundred years later (and counting) Hamilton carries this fine tradition of popular decrepitude along.

[1] Alison and Peter Smithson, ‘But Today We Collect Ads’, Ark, no. 18, November 1956. On modern architecture and mass media see Beatriz Colomina, Privacy and Publicity, Cambridge, MA 1994. This paper was written for a conference at Princeton University, ‘Art, Architecture, and Film in the First Pop Age’, 16 November 2002, and appears here as given then. It is also an hommage to Richard Hamilton on the occasion of his retrospective in Barcelona and Cologne.

[2] Reyner Banham, Theory and Design in the First Machine Age, London 1960, p. 11.

[3] See Franco Moretti, ‘MoMA 2000: The Capitulation’, NLR 4, July–August 2000.

[4] Reyner Banham, ‘Vehicles of Desire’, Art, no. 1, 1 September 1955, p. 3. Also see Nigel Whiteley,Reyner Banham: Historian of the Immediate Future, Cambridge, MA 2002.

[5] Banham, ‘Vehicles of Desire’.

[6] Banham, ‘Design by Choice’, The Architectural Review 130, July 1961, p. 44. Whiteley is again instructive on this point.

[7] Richard Hamilton, Collected Words 1953–82, London 1982, p. 19; hereafter abbreviated cw. The Hamilton literature is large and various; I have benefited most from the texts in the 1992 Tate Gallery catalogue and in the special issue of October 94, devoted to the Independent Group, especially Julian Myers, ‘The Future as Fetish’, and William R. Kaizen, ‘Richard Hamilton’s Tabular Image’.

[8] CW, p. 78.

[9] CW, p. 24.

[10] CW, p. 28.

[11] CW, p. 35.

[12] CW, p. 31.

[13] Walter Benjamin, ‘Paris, the Capital of the Nineteenth Century’ (1935), in The Arcades Project, Cambridge, MA 1999, p. 8.

[14] CW, p. 32.

[15] Michel Foucault, ‘Fantasia of the Library’ (1967), in Language, Counter-Memory, Practice, Ithaca 1977, p. 92. Benjamin writes of ‘exhibition value’, of course, in the Artwork Essay, and alludes to ‘consumption value’ in other notes.

[16] Marcel Duchamp, The Essential Writings of Marcel Duchamp, London 1975, p. 74. ‘When one undergoes the examination of the shop window, one also pronounces one’s own sentence. In fact, one’s choice is “round trip” . . . No obstinacy, ad absurdum, of hiding the coition through a glass pane with one or many objects of the shop window. The penalty consists in cutting the pane and in feeling regret as soon as possession is consummated. QED.’

[17] CW, p. 32.

[18] Roland Barthes, Mythologies (1957), New York 1972, p. 99.

[19] CW, p. 36.

[20] CW, p. 36.

[21] I refer to the famous anecdote in The Four Fundamental Concepts of Psychoanalysis (1973), New York 1981.

[22] See T. J. Clark, ‘Modernism, Postmodernism, and Steam’, October 100, Winter 2002. Early on Hamilton calls this hybrid ‘a poster’: CW, p. 104.

[23] CW, p. 38.

[24] As William Turnbull recalls in 1983: ‘Magazines were an incredible way of randomizing one’s thinking (one thing the Independent Group was interested in was breaking down logical thinking)—food on one page, pyramids in the desert on the next, a good-looking girl on the next; they were like collages’; in David Robbins, ed., The Independent Group: Postwar Britain and the Aesthetics of Plenty, Cambridge, MA 1989, p. 21.

[25] CW, p. 46.

[26] Included in Leo Steinberg, Other Criteria, New York 1972. In this shift to the horizontal site of cultural images Steinberg saw a break with traditional paradigms of the window and the mirror as well as the modernist model of the abstract surface, all oriented to the vertical and still associated with the natural—a break that he termed ‘postmodernist’.

[27] This is a term advanced by Lawrence Alloway in ‘The Long Front of Culture’, Cambridge Opinion, no. 17, 1959, and adopted by Hamilton.

[28] See Walter Benjamin, ‘One-Way Street’ (1928), in Selected Writings Volume 1, Cambridge, MA 1996, p. 456. Benjamin writes here of script: ‘If centuries ago it began gradually to lie down, passing from the upright inscription to the manuscript resting on sloping desks before finally taking itself to bed in the printed book, it now begins just as slowly to rise again from the ground. The newspaper is read more in the vertical than in the horizontal plane, while film and advertisement force the printed word entirely into the dictatorial perpendicular.’ I recall this term here to complicate the overvaluation, in much contemporary art and criticism, of the horizontal and the base—as if they could somehow overwhelm the dictatorial perpendicular on their own.

[29] See Benjamin Buchloh, ‘Gerhard Richter’s Atlas: The Anomic Archive’, October 88, Spring 1999.

[30] See Walter Benjamin, ‘A Little History of Photography’ (1931), in Selected Writings Volume 2, Cambridge, MA 1999.

[31] CW, pp. 64, 269.

[32] CW, p. 36.

[33] On this iconicity see my ‘Death in America’, in Annette Michelson, ed., Warhol, Cambridge, MA 2001; and on consumerist interpellation see my Design and Crime (and other diatribes), London 2002.

[34] See, for example, ‘The Agency of the Letter in the Unconscious, or Reason Since Freud’ (1957), in Ecrits, New York 1977.

[35] On semiotic fetishism see Jean Baudrillard, For a Critique of the Political Economy of the Sign, St. Louis 1973.

[36] CW, p. 104.

[37] See especially Michael Fried, ‘Three American Painters: Kenneth Noland, Jules Olitski, Frank Stella’ (1965), in Art and Objecthood, Chicago 1998.

[38] Charles Baudelaire, Correspondance, Paris 1973, vol. 2, p. 497.



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